Brochure Design for Small Business

A business may be small, but the marketing efforts are not. Small business won’t ran expensive TV ads or ads on newspapers. Brochure, booklet are effective marketing tools beside business cards. Brochure design is an important element of the overall small business advertising plan. A well designed brochure is often the first introduction your customer gets to your company.

Brochure printing should be done by a company that is experience in producing high quality products. You can review samples of their previous work and even receive suggestions from the staff at the printers for ideas on color and print font. Remember that the printers are the experts on the physical side of the brochure. However, the content needs to be produced by your own company. It is important to get all information correct, and ask to approve the brochure before the work is done.

Remember that color is important in making an effective brochure. Sometimes a certain color is associated with your business, or of the type of product being offered by the brochure. Bright colors attract attention, and attention is what your brochure is supposed to attract. Art work is also important to add a little zest to the brochure. It is often a good idea to have a logo of some type. The reason for the logo is to encourage customer recognition of your business. Customers will tend to remember a catchy logo faster than they will remember a name.

While a brochure gives a detailed description of your business, services and products, booklets are necessary if you have a long list of products. The requirements for quality booklet printing is the same as the one for brochure printing.

Perhaps the most important item in the brochure is the contact information. Your address and your telephone number should be clear and easy to read. It is not a bad idea to include email address and web site URL if appropriate. Another good idea is to include a small map if your business has a physical location. Remember that your brochure will represent your company to the customers that read it. It should leave them with a good impression of your company and also leave them wanted to know more.

POSTED BY Administrator ON 02.20.07 @ 4:57 pm | 0 Comments

Effective Business Card Design For Weight Loss Trainers

A business card can be one of the most cost effective methods of advertising available. They are small, expensive, and are easily saved by potential customers. Business cards come in several different styles. The three basic types are the simple one sided card, cards with information on both sides, and folding cards that open up and give quite a bit of room for additional information. Custom business cards are generally thought to have eleven different elements. When the card is intended for an individual such as a weight loss trainer, a few of these elements can be dispensed with and more design concentration can be placed on the remaining elements.

The most important element is the name of the individual. Contact information such as phone numbers and address rate second. Without these basic facts, your business card is next to worthless. In this age of digital communication, it is wise to place your email address and your website url if you have one. This is an essential part of the design. Contact information must be easy to read and accurate in content. Your job title is also critical here. You do not want to leave any doubt in the customer’s mind as to exactly what type of service you are offering.

Once the contact information is worked into the design, you are free to become a bit more creative and artistic. Color business cards tend to catch the customers more easily than black and white cards. This would be important if you are going to be leaving your card on bulletin boards. The use of a logo or graphic images certainly spices up the card, and gives you a chance to express the main thrust of your service. If you are investing a little bit more and selecting a folding style card, you can consider giving a more detailed description of what you are offering your customers.

Weight Loss trainers who wish to produce an effective business card would be wise to concentrate their graphic design efforts on images that create a positive impression. It is important to focus on the results and not the problem. Images of overweight persons although they might be presented in a humorous fashion will be more likely to create a negative impression. It would be much better to use an athletic orientated graphic that stresses the results that you are going to help achieve rather than the problems you are going to be addressing.

POSTED BY Administrator ON 02.15.07 @ 9:37 pm | 0 Comments

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